Designing belonging for second generation millenials.
09–24–2021
︎ Ritual
︎ Space
︎ Dialouge
︎ Purpose
The
Our inaugural research project connected the In Common™ team to Second Generation Americans – individuals that know what it means to be caught between two worlds, and create new ones. We leveraged qualitative and ethnographic research and co-creation methods to unearth unique insights that will continue to shape the In Common™ Manifesto and be shared with our network.
experience belonging in entirely unique ways. They aren’t given a roadmap for what life looks like and are tasked with creating a new path for themselves. They are bridging from the culture their parents share with them to the culture they are surrounded by.Second Generation Millenials
The experience of being caught between two worlds has taught them how to navigate intentional belonging and share it with others. They are able to build new worlds that connect across cultures and experiences.
Listen to the Voices
